Email Marketing + NLP = Huge Results
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Ian Chapman has a great post where he analyzes an NLP filled email from marketer Martin Allsop. Read, learn, and adapt some of these into your copywriting.
Imagination Isn’t Just For Kids
In the article Better Golfers See Bigger Hole, Jessica K. Witt performs an experiment to see the effects of how a golfers perception of the size of the holes in relation to how they performed. Turns out, the golfers who had better scores tended to think that the holes were larger than the perception of […]